From Aug. 15 through Sept. 1, the Arkansas State Police and the Benton Police Department will be cracking down on drunk drivers.
This crackdown is part of the nationwide campaign "Drive Sober or Get Pulled Over."
In 2012, approximately 10,300 were killed in drunk-driving crashes and during Labor Day weekend almost 40 percent of all traffic fatalities involved drunk driving, according to the Arkansas State Police.
"There grim facts should speak for themselves, but the message hasn't gotten everyone's attention yet," said Col. Stan Witt, Arkansas State Police Director and Governor's Highway Safety Representative.
"That's why the Arkansas State Police and local law enforcement will be joining the national Drive Sober or Get Pulled Over campaign and will arrest anyone caught driving drunk. There will be no tolerance, no excuses."
This campaign includes public awareness with "high visibility law enforcement," in hopes of deterring people from driving drunk.
"Drunk driving is totally preventable and inexcusable," said Lt. Kevin Russell, Benton Police Department spokesperson. "We're hoping that drivers get the message and take some simple steps to prevent this kind of tragedy. There's always another way home."