(BPT) - To help shoppers find a location that fits their shopping preferences, the Christmas Tree Promotion Board is debuting a new zip code-based retailer locator at ItsChristmasKeepitReal.com. An interactive map and search filters allow users to narrow the field by location and retail type, including choose and cut farms, seasonal lots, garden centers, general retailers and home improvement stores.

The CTPB has also unveiled a new species guide on its website. Featuring 20 species of real Christmas trees, it highlights the unique characteristics of each and helps shoppers entertain options they may not have previously considered as they prepare to bring some fresh Christmas cheer into their home.

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